![]() ![]() In the absence of cooperation from Apple, their only option is to enable competing app stores, which would cause irreparable harm to the security and privacy that are Apple’s core differentiation.įrom a regulatory perspective, fixing Apple is relatively simple. Unfortunately, regulators do not have the tools necessary to do that without collateral damage. Regulators’ goal is to reduce the AppStore fees Apple charges developers and to eliminate anticompetitive behavior in support of Apple’s own applications. Its anticompetitive behavior has drawn public attention out of proportion with the damage it causes. Regulators may seek easier targets to get an early win and Apple is positioned to be that target. The big targets are Amazon, Google and Facebook, but regulating those companies will be complex and time consuming, as some of the worst harms are not covered by current statutes. It is an imperfect situation, a blunt instrument where surgical precision would be better, but the alternative is to cede even more power to unelected monopolists. and Europe are adapting antitrust laws created for an industrial economy. Antitrust law is the only tool that can have an impact in the next year or two. Unfortunately, the legislative process will take many years and policymakers need to buy time by using the limited tools at their disposal to slow down the relentless power grab of internet platforms. Reform of the tech industry will require legislation in safety, privacy and antitrust. Governments around the world feel political pressure to intervene to address Apple’s anticompetitive behavior. Apple is nowhere near the worst offender, but because it accounts for nearly half of the North American smartphone market, the scale of its issues is too big to ignore. Tech giants are so big that their decisions transform societies, too often for the worse. The time has come to change Apple’s approach.Įvery major tech company deploys AI and surveillance in ways that are inscrutable and often harmful. The company’s reaction? One of surprise and resentment, which is not working. Some of the victims of that economic power are fighting back, not unreasonably, and Apple’s brand with policy makers has taken a beating. Apple has huge economic power, which it uses for competitive advantage. In the trailing four quarters, your firm enjoyed a tax rate of about 14%, which has attracted the attention of Senator Warren, among others, who believe it is too low. ![]() The company has a market value bigger than the GDP of all but eight countries in the world. Apple is no longer the plucky upstart it was when Steve Jobs returned two decades ago. ![]()
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